Project
Cloud.IQ
Year
2022
Category
Brand Identity
Web Design
Motion
Digital Advertising
Direction
Synopsis
Driving sales and consumer retention with the worlds first AI marketing platform.
Visual Direction
Cloud.IQ started life in an attempt to automate much of the digital marketing process. Aiming to marry most of the complex, individual apps that you have to manage independently into a single streamlined workflow. To put it simply - Cloud.IQ removes the biggest barriers to entry to unlock profitable growth for your business.
Designing the visual identity came quite naturally after I fully understood the power that Cloud.IQ holds. After discovering that the application learns and evolves over time, I realised that the opportunities are endless.
This is where the logo mark idea comes from - an interfinity symbol. A question or idea that has one answer but at the same time, an infinite amount of answers. From there I married the logo with colours that reflected the brands core values but manages to separate them from the competition.
