Project
CPW
cpwp.com
Year
2021
Category
Brand Identity
Web design
Motion
Direction
Synopsis
Adding end-to-end creative capabilities to a fast-growth global engineering firm.
Visual Direction
The logo prioritises CPW’s innovative approach to sustainability through a visual cantilever, a representation of the harmonious balance they look to create with each project; between people, buildings and the environment.
We chose a colour palette that makes use of greens and slates to embolden the brand’s approach to sustainability and their connection to the earth.
As well as a full identity system we also created CPW’s website, suite of video content and office graphics.
