Project
Glenmorangie
glenmorangie.com
Year
2022
Category
Brand Identity
Web Design
Motion
Digital Advertising
Direction
Synopsis
Creating a CRM mechanism and the world that surrounds it, for a globally renowned whisky distillery.
Visual Direction
The nature of Glenmorangie as a business led us to a creative territory that saw everything through a kaleidoscopic lens. Their world is a place where wonders collide. Where delicious meets curious, beauty meets chaos, the entertaining meets the serene.
Creating visuals that were centred around the kaleidoscope theme, I built out an identity system that balances curiosity and wonder. I designed and delivered a totally unique end-to-end customer experience through creative copywriting, jaw-dropping design across digital and physical channels, and stunning motion graphics and animation.