Project
Iomart
www.iomart.com
Year
2021
Category
Brand Identity
Web design
OOH
Synopsis
Making OOH advertising, events, and digital marketing straight forward for a fast-growth tech company.
Visual Direction
The art direction for the new Iomart brand focuses on the business’s greatest strength – its people. In a category dominated by stock imagery of connectivity and corporate high-fives, I decided to shift the focus to the Iomart team and it’s very happy customers.
By pairing this warm and honest photography with expressive but simple illustrative marks and bold blocks of colour, the Iomart team has a system that is easy to execute across digital and physical touchpoints.
I created the complete identity system collaborating with the internal team at Iomart and then continued to help them by art directing the style of their website.
Next I needed to create an OOH campaign to make sure Iomart were launching their new brand to the world with their best foot forward.
This also included designing trade show stands, wall graphics and animated social & PPC posts.
