Project
Oxbridge
oxbridgehomelearning.uk/
Year
2020
Category
Brand Identity
Web design
Motion
PPC
Synopsis
Creating a brand to bridge the learning gap.
Visual Direction
Rapid growth and success meant the business was at risk of outgrowing its brand. Our challenge was to create a brand that bridged the gap and matched their ambitions for the future.
Drawing upon the values, key messages, and tone of voice we developed closely with the Oxbridge team, we got to work on bringing the brand to life visually.
After a lengthy process and many design iterations we landed on a bold, graphical and largely typographical route that elevated the brand beyond it's business offer.
The brand had to be positioned as a modern and expressive leader in the online learning sector and to do this the identity needed to be original and game-changing - while remaining authentic to their vision.
We aided the Oxbridge mission further by working closely with the in-house dev team to art direct the website in a way that would stand out from the crowd whilst also increasing conversion rate.
