Project
WR Partners
wrpartners.co.uk
Year
2022
Category
Brand Identity
Web design
Content creation
OOH
Synopsis
Elevating a national accountancy firm to compete with the big three.
Visual Direction
WR Partners - previously known as Whittingham Riddell - are a leading UK-based accountancy firm with over 100 years of history behind them.
Following the adoption of new technologies, and a push towards more advisory services, WR had moved far beyond the role of traditional accountants. The existing brand did not match up with their ambitious plans for the future or translate this enhanced, diverse offering.
We needed to create a brand which wholly conveyed WR’s excellence as an organisation, demonstrating their forward-thinking, people-focussed approach whilst repositioning them as universally trusted strategic advisors.
Allowing WR Partners to become major players on the national scene.
As well as a complete rebrand, we also helped WR create a website tailored to increasing conversion, and raised their profile through OOH advertising campaigns.
